There might be a real estate slump when it comes to houses and real property, but there's definitely no slump in the realm of Digital Real Estate. Buying and selling those sites has changed into a huge business and there seems to be no downturn in demand. But just like physical real estate, flipping digital real estate can only allow you to money when you can show your web site has the best value to a prospective customer and also has a great location! Below are a few guidelines to finding great potential domains, adding value and developing location, location, location!
You're not going to locate an undiscovered empty storefront for sale cheap on Rodeo Drive. By exactly the same token, you won't have the ability to snatch up a great.com domain that's already ranking on the initial page of Google for popular searches. In the digital real estate world, you can potentially locate a bargain empty store front in a straight back alley somewhere, build it into a valuable property and move it to Main Street!
The very first issue is to locate a domain that's already established or purchase a brand new domain that works on the good keyword phrase whilst the domain name. What's a "good" keyword phrase? Something which targets a relatively small niche and has a reasonable quantity of searches for that phrase, yet has low competition to rank on the initial page of this phrase.
As an example, it would be great your can purchase the domain CorvetteRestoration.com. That will be a great niche. You will find loads of men and women trying to find home elevators restoring Corvettes. That one keyword phrase receives over 8,000 searches monthly based on the Google keyword analysis tool. Could it be available? Not really a chance. You're talking #1 Rodeo Drive on the Digital Real Estate address list for the Corvette restoration niche. And everyone on the initial page of Google for Corvette Restoration are high authority fortresses that you'd be foolish to attempt to assault. Dealing with the very best of page two can do you little good. It's page one or nothing.
But can you find a less trafficked domain that may still serve you well? What about something with 50 or 100 daily searches and low competition? If you will get that property on some back alley and develop it, you could still have a very profitable web site to market. Let's try something such as 'Corvette World" or "Corvette trader" or even "Corvette frame" ;.While these phrases won't generate the a huge selection of daily searches your original Rodeo Drive page would, the neighborhood is still respectable with between 75 and 112 searches each day at the time of this writing. And the initial page has domains which can be much more vulnerable. Provided that your domain has some type of these keywords inside (even with hyphens or in a different order) and it's a.com,.org or.net TLD, you have something you can work with.
Incidentally, I suggest employing a keyword research tool to assist you find these good potential phrases. I take advantage of Market Samurai and found these three in a few minutes. It gives me the keyword and vital details about another domains that I would be going facing for that first page ranking. You are able to do it yourself manually with the tools Google offers free go now, but it will need much, much more time.
After you have secured that niche domain, (your empty storefront) the next phase is to make it valuable to both human readers and to locate engines. Here is the means of slowly moving your digital real estate from the slums to a good commercial district (i.e. first page for the keyword phrase). This requires two things-
- Good original relevant content
- Backlinks
You can install a free WordPress blog and start to fill it with good original articles associated with your niche. This can be carried out yourself or you can outsource this work to contractors on fiverr.com or oDesk.com. The backlinking originates from posting to outside forums and blogs. Again, you can outsource this part as long as you are sure your contractor is using good white-hat methods. Proceed and devote a gentle mix of affiliate links or build another storefront page. Post-Panda, you can no longer SEO a full page that's little content and plenty of links. Google won't like that.
Put in a Facebook page and a Twitter account that's integrated with the site and soon you will see your authority and page ranking rise. Again you can outsource the management of those areas of the package. As the page ranking rises you'll start to see increased organic traffic via those searches. Soon some affiliate money will begin to flow.
Your Digital Real Estate is now a practical business property you can offer interested buyers. You will have a history of back links, increased authority and income. This is certainly a marketable commodity. A 6 month to yearlong investment can yield a purchase which should normally choose the annual income the web site would make.
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